ABOUT

For FX's promotion of 'Shōgun' at San Diego Comic-Con and Disney's D23, The Mill's Experience team created an immersive booth, evoking a feudal lord's residence with a digital koi pond. As attendees gazed into the koi pond, they witnessed their own reflections adorned with samurai armor in augmented reality.

ROLE

As Creative Director, I spearheaded the project team from the concept and pitch phase, navigating tight timelines. My role involved directing the creation of the digital AR koi pond and co-directed the construction of the Edo period structure. This task, blending immersive physical and digital elements, required a strong collaborative effort with fabrication teams, developers, producers, and creative technologists. I oversaw all creative deliverables, including designing the experience UX, directing 3D artists and VFX workflows, and coordinating with producers, showrunners, and client stakeholders.