About

Creative Director | Multi-Disciplinary | Expert in XR & Visual Design | Award Winning

With over 15 years in the ad agency realm and 8 years in the XR industry, I have multi-disciplinary expertise in crafting immersive and innovative design solutions for industry leaders like Snapchat, LEGO®, L’Oréal, and Fx/Hulu. As Design Director at Instrument, I continue to push boundaries by overseeing Snap AR and Spectacles, collaborating with cross-functional teams to deliver high-impact marketing content. Previously, as Creative Director at The Mill, I led the Global Experience Department, driving projects from concept to final execution for digital, physical, and web-based experiences. I find great satisfaction in collaborating with diverse and talented teams and empowering them to unlock their full creative potential. With a proven record of excellence, I've delivered award-winning content for clients such as Verizon, Netflix, and Molson Coors.

Conceptual & technical skills

TOP SKILLS Creative Direction / Multidisciplinary Design / Visual Design / Creative Strategy / Team Leadership

RELIVANT SKILLS Art Direction / XR Direction / Augmented Reality / Virtual Reality / User Experience (UX) / User Interface Design (UI) / Augmented Reality (AR) / Virtual Reality (VR) / Mixed Reality (XR) / 3D Direction / Managing Creative Teams / Presentation Design / Brand Management / Product Design / Sound Direction / Prototyping / Social Media Marketing / Motion and Animation Direction / Web Design / Artificial Intelligence (AI) / Spatial Design / Emerging Technologies / Branding & Identity / Design Systems / Mentoring / Key Client Relationships / Photo Shoots / Promotional Videos

TOOL KIT: Figma / Adobe Creative Suite / Sketch / Unreal Engine / Niantic Lightship / Lens Studio / Snapdragon XR / Vuforia / Midjourney / 8thWall / Adobe Audacity / Adobe Aero / Microsoft & Google Suite / Teams / Slack / After Effects / Adobe Premier Pro

Select clients

Snapchat // Molson Coors // LEGO® // Verizon // Netflix // L’Oréal // Fx/Hulu // Qualcomm // Niantic // Meta // Bvlgari // Miller lite // Pepsi  // NHL

Connect

LinkedIn

Bwclosson@gmail.com

Recommendations

  • 'Ben's understanding of cutting-edge technology and creative strategy sets him apart in the industry.'

    Michaelangelo Rocco - Executive Creative Director at The Mill | Technicolor

  • 'It was a privilege to collaborate with Ben, and I wholeheartedly recommend him for his expertise, professionalism, and his capability to navigate the intersection of creativity and technology.'

    Jocelyn Birsch - Director of Experience at The Mill | Technicolor

  • 'Whether delving into high-level creative discussions or deep in the weeds of technical intricacies, working with Ben was seamless.'

    Adam Smith - Experience Technology Director at The Mill | Technicolor

  • 'Ben's team management and organizational skills were instrumental in ensuring a cohesive and efficient workflow.'

    Peter Nye - Production Supervisor at The Mill | Technicolor

  • 'Ben efficiently manages multiple projects and is great with clients, other creatives, and technical team members.'

    Danny Parks - Vice President Of Technology at Trigger XR