About

The L'Oréal Research and Innovation VR experience created by the Mill allowed users to explore virtual laboratories and learn about product development within an immersive environment.

Role

As Creative Director, I led the development of all creative elements of the project, such as UX/UI design, sound, spatial design and layout, and promotional materials. This was a collaborative effort, where I worked closely with developers to ensure the experience aligned with L'Oréal's brand standards and effectively delivered information in the training modules. In addition to guiding the team, I was involved in creating supplementary materials like docent training guides, client guides, and headset operation instructions, which played a significant role in enhancing the overall effectiveness and usability of the VR experience.