About

Launched at the Qualcomm Snapdragon Summit, the 'Reality Reimagined' XR music experience produced by Trigger XR blended surrealist design with the musical legacy of Duran Duran. This AR journey, powered by Snapdragon Spaces, offered fans a virtual galaxy of music through AR glasses with spatial audio, redefining immersive music experiences.

Role

As XR Director, I was involved from the outset, collaborating with strategy heads, producers, and creatives to secure client approval. I led an extensive planning session with the team, focused on executing the project within tight deadlines. My responsibilities included crafting the user experience, particularly the start and end sequences, and closely working with the lead developer to optimize the use of cutting-edge technology. Additionally, I managed internal executive reviews and guided the team in implementing feedback efficiently, ensuring adherence to time and budget constraints. Press