About

Pepsi Pure Leaf engaged Trigger XR to create an AR experience highlighting their flavor range, with a QR code activation that provided users the ability to interact with the products and enter into a sweepstakes.

Role

As XR Director, I played a pivotal role from the project's inception, leading the concept and ideation phases towards client approval in collaboration with our talented team. I oversaw the creative aspects, including UX/UI design, illustrations, animations, user testing, and promotional assets, ensuring they aligned with the client’s goals. This included directing the creation of the sweepstakes microsite. My responsibilities also encompassed working closely with motion designers, videographers, and copywriters to develop impactful in-store and social media promotions.