About

Trigger XR created an engaging Meta Filter for Nickelodeon's Kids Choice Awards, immersing fans in the brand’s iconic slime action. The AR effect, accessible via IG stories, allowed fans to experience a virtual ‘sliming.’

Role

As XR Director for the project, I was involved from its inception, working hand in hand with developers and the client. My role required me to become a 'slime expert,' focusing on perfecting the slime effect both visually and in performance. I embraced creative problem-solving, setting and surpassing high expectations for the filter. Our team's efforts resulted in a seamless, efficient AR experience, functioning in both world space and selfie mode, ensuring an engaging slime experience for all.