About

Coors Light asked Trigger XR to create an immersive AR experience as part of a marketing campaign aiming to boost sales among consumers in the Pacific Northwest. The innovative 360º Web AR River Tour blended 3D environments with 360º drone footage of local destinations. The tour, initiated by scanning Coors Light products, achieved an impressive average engagement of over three minutes. Following its success, the project was renewed for a second season with new content and features.

Role

As XR Director, my role involved conceptualizing the user experience and securing client approval. Following the first tour's success, I took the helm of creative direction for its continuation. This entailed updating the tour's portal, developing the narrative for the new tour, directing 360º drone captures across the Pacific Northwest, and managing all creative facets such as UX/UI, sound design, and brand integration. I also focused on facilitating collaboration with production teams, motion directors, and developers to bring our creative vision to life while upholding Coors Light's brand standards.