About

The Las Vegas Raiders AR Experience was created by Trigger XR to promote the team’s partnership with Coors Light. Accessible through QR codes or branded product packaging, this AR experience provided fans with an immersive view of behind-the-scenes content, detailed team and player information, and a distinctive Raiders face filter feature. Due to its popularity, the experience was extended for a second NFL season and featured a content refresh that included new 360° footage and additional exclusive content.

Role

In my role as XR Director, I played a key part in steering the project from concept to execution. This included leading the design of the UI, and 3D elements and overseeing the integration of motion, shader effects, and sound aspects. Together with the project team, I worked on crafting the narrative for all exclusive content. My direction was especially instrumental in the creation of the face filters and the promotional materials for OOH, social media, and in-stadium advertisements. I also helped to develop the scripts and storyboards for the promotional videos and player content. Additionally, my responsibilities included ensuring consistent communication with the Raiders’ brand team and fostering a team-oriented approach to shape this co-branded experience.